PERSONAL DATA PROTECTION POLICY

PRIVACY AND PERSONAL DATA PROTECTION POLICY

At GOLDEN EMPIRE TOURS, a tourism services agency based in the city of Cusco, we take the privacy and security of our users’, clients’, and collaborators’ data very seriously. This Privacy Policy describes how we collect, use, store, and protect the personal information you provide to us, in strict compliance with Law No. 29733 (Personal Data Protection Law in Peru) and its Regulations.

1. Identification of the Data Controller

The entity responsible for processing your personal data is:

• Company Name: GOLDEN EMPIRE TOURS
• Legal Representative: Lic. Maria Violeta Dueñas Pareja (Manager)
• Address: City of Cusco, Peru.

2. Guiding Principles

We are committed to guaranteeing the fundamental right to personal data protection through the following principles:

• Legality: The processing of data is carried out in accordance with the provisions of Peruvian legislation.
• Consent: We collect and process data only when we have the prior, express, and informed authorization of the owner.
• Purpose: Data is requested exclusively for purposes related to the provision of our tourism and participative tourism services.
• Security: We implement the technical, organizational, and legal measures necessary to prevent unauthorized access, loss, or alteration of information.

3. Personal Data We Collect

To optimally manage reservations, itineraries, and travel experiences, we may request the following information:

• Identity Data: First and last names, National Identity Document (DNI) or Passport number, date of birth, and nationality.
• Contact Data: Email address, phone/WhatsApp number, and physical address.
• Special Data and Preferences: Information regarding dietary restrictions, specific health requirements, or travel preferences essential to guarantee your safety and comfort during the tours.

4. Purpose of Data Processing

The personal data collected will be used for the following essential purposes:

• Provision of Tourism Services: Management, reservation, and contracting of lodging, transportation, admission tickets to archaeological sites, tour guides, and participative and community tourism activities.
• Communication: Contacting the user to send travel confirmations, itinerary updates, answers to inquiries, and timely assistance.
• Legal and Logistical Compliance: Coordination with competent authorities and local operators within the Andean and Amazonian regions to ensure the correct execution of the service.

5. Storage and Retention of Data

Personal data will be incorporated into our internal databases and will be kept only for as long as necessary to fulfill the described purposes, resolve contractual or legal obligations, or until the owner revokes their consent.

6. Transfer of Personal Data

GOLDEN EMPIRE TOURS does not sell, rent, or share personal data with third parties for commercial purposes. However, data may be transferred to:

• Essential local service providers (hotels, airlines, transport operators, trains) for the execution of the contracted trip.
• Public bodies and competent authorities in the event that it is a legal requirement or for the security of the Peruvian State.

In line with our philosophy of respect and conservation, joint work with indigenous communities within the framework of “Participative Tourism” is carried out under strict confidentiality standards, ensuring that our travelers’ identity is treated with the utmost reserve.

7. ARCO Rights (Access, Rectification, Cancellation, and Opposition)

Owners of personal data have the right to exercise control over their information at any time. You may request:

• Access: To know what data we hold in our possession.
• Rectification: To modify or update inaccurate or incorrect data.
• Cancellation: To request the deletion of your data from our databases when it is no longer necessary.
• Opposition: To object to the use of your data for specific purposes.

To exercise these rights, the owner may send a written communication or email detailing their request to the management of GOLDEN EMPIRE TOURS.

8. Amendments to the Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to adapt it to new legislation or changes in our tourism operations. Any update will be published and available through our official channels.

Last updated: May 2026